My friend J Dresdow shared:

I recently ran across an article in Inc. magazine that really highlights how Google and SEO (Search Engine Optimization) can make or break a company.  Imagine your company dropping off the top of the list overnight.   Well it happened with this company and made them better for it.

This article isn’t online yet because it’s in the current issue of Inc.   But I have taken a photo of it for those that are interested.

Click here for a bigger version.

It’s true that businesses these days are doing marketing online and are using SEO strategies to rank high in the search engine results. Thus, it is no longer a case of your business appearing in searches because customers search for the business specifically, but more of leveraging keywords and feed the choice to the customers.

You can say that online marketing in a way debunks the WOMMA phenomenon. If you hire good SEO experts, chances are your business will rank in the search engine results and that means more customers your way.

But what about the customer service aspect of your business? Isn’t it that customers go to you and search for your business because they have had a good customer experience with you? Or people have been talking about your exceptional customer service that they spread the good word about you, and so more people find themselves on your landing page?

Where is the customer service in the equation: e-commerce + SEO = good business?