What Bank Customers Want

Banks here have very stringent rules. For example, they would ask for 2 even 3 IDs for a customer to open a bank account. I remember one time, my nanny wanted to open a savings account. But she only had one ID–the SSS ID. She had to get a postal ID (another government ID that banks recognize) and wait for three weeks to get it before she could open a savings account.

Perhaps, brought about by experiences of fraudulent transactions in the past but sometimes it can go way overboard.

Mail&Guardian online publishes a study that highlights what customers want from their banks. Some of the findings are:

  • Nearly two-thirds of executives (63%) cited “lifetime” customer value as a primary factor they will use to manage customer profitability over the next three years.
  • Fifty-three percent of executives acknowledged a decline of trust in banking brands as a key customer response to the financial crisis.
  • Most said customer savings had increased (70%) and appetite for credit decreased (53%) in response to the crisis.

Read: Banks will struggle to meet customers’ demands, says survey

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