Customer needs are a-changing; it’s true! Here are some of the changes as cited on RetailCustomerExperience:

• high unemployment, resulting to less buying power, which results to low retail sales
• health consciousness is on the rise, and organic has also caught the attention of consumers
• significant use of social media
• a shift in the way consumers want to access information through the Internet

Source

So, if you were a retailer now, what would you do to ensure that you would still satisfy these customers? Here are my recommendations:

1. also suggested by the article: reduce prices and increase promotions to get shoppers to their stores
2. offer quality products and services so that customers would get their money’s worth
3. reach them through social media and offer them good privileges or collaborate with them on some worthy cause
4. create more touchpoints for them

All these may leave you spending than you should be but it may prove more beneficial in the long run. After all, this economic crisis won’t be forever.