David Dillon, CEO of Kroger, vows to improve the company’s customer service strategy. In so doing, he will enjoin his team to do the following:

1. Pursue the Customer 1st strategy.
2. Spend more time visiting stores and meeting with associates.
3. Work to better understand customers’ current and future needs.
4. Maintain or create more customer reward program such as the expanded fuel rewards program and health initiatives,  Kroger Plus loyalty card data, which personalize its outreach to customers.
5. Launch programs that will take care of internal customers as well as cut costs yet improve efficiency.

Tough job! But Kroger is bent on doing it.

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