How do you serve generation-Y customers? Do you know them well enough to serve them right?

Here are tips from a generation-Y customer:

Shopping patterns of Generation Y

Because our generation responds and adapts rather quickly to social changes, we have emerged from the recession as “Recessionistas,” informed shoppers who stick to tight budgets while still managing to stay trendy and cultured. We’re looking for inexpensive versions of the items we desire and durable versions of the items we need.

In addition to buying necessities and spending as Recessionistas, we continually strive for goods that express our individuality. In just a decade we’ve influenced the production of monogrammed screen tees, colored laptop computers and rhinestone cell phone accessories.

How to market to Generation Y

If you’re able to keep these strategies in mind when marketing to Generation Y today, you’ll secure a lifelong customer in the future as we evolve into mature adults and parents.

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