Lior Arussy, founder of Strativity Group, talked with Bob Thompson of CustomerThink about how he executes a successful customer experience strategy in his company.

The interview talks about the following topics:

• How does CEM relate to CRM and Social CRM?
• What’s the biggest myth about customer experience?
• How should a CEO lead a customer experience strategy?
• What kinds of metrics can help executives measure success?
• What the best way to get started?

Listen to the interview here.