General Motors (GM) celebrates 100 years in the business this year. That’s no easy feat. And despite the harder times and even stiffer competition, GM has kept its business afloat and retained its leading position, and customer base.

We all know the company had not been sailing in smooth waters these days, and even asked for billions in low-interest loans and considers a merger from the U.S. Congress. Yet, it’s not remiss in conitnuing to build and nurture its relationships with its customers.

How is the company doing it? Well, GM is reaching out to their customers through its corporate blog: GM Fastlane Blog. Through the blog, GM can present new information, latest news about the company, and can get the customers feedback in almost real time. It is also a good venue for interaction with customers.

Actually, many companies are now realizing the value of blogs to their organization. Foremost of which is using it as communication tool or as a touchpoint to reach customers.

The article on CustomerThink about GM’s blog shows how a blog can be a powerful tool for customer service indeed. It presents the three types of posts found on the GM blog, the frequency of each kind, and how it is affecting the organization and its customer. It’s an interesting discussion, actually.

Read: A Troubled General Motors Blogs to Connect With Customers