The year 2009 ended with more and more customers getting more vocal about their customer experience. That is because of the burgeoning social network sites, or what you call the new media.

With Facebook and Twitter easily accessible by everyone who is Internet and tech savvy, these sites have also provided the customers with a venue to air their praise or complaint about a product or service.  Thus it is important for a company to get their customer review their products and services. A favorable review is, of course, preferred.

How do you get your online customers to give feedback and turn them into an online community?

An article on RetailCustomerExperience.com gives four tips on how to do it.

1. Just ask.
2. Offer an incentive.
3. Use data mining.
4. Enhance contributor profile page.

Read more…

The thing about numbers 2-3 is that the reliability of the review would be put in question. It’s like making your customers your own PR team. This is well if your products and services are really exemplary.

What do you think?