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	<description>Customer Relations: The New Competitive Advantage</description>
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		<title>Amanda Sachs on Building and Driving a Customer-Centric Approach</title>
		<description><![CDATA[Amanda Sachs, Senior Director, WW Customer and Partner Experience, Microsoft Corporation talked to Maeve McGovern and shared why the need for a constant focus on customers and partners in any strategy. Key components to building and driving a customer-centric culture in a global economy having a broad customer listening systems in place measurement systems and [...]]]></description>
		<link>http://custserv.gbwatch.com/amanda-sachs-on-building-and-driving-a-customer-centric-approach/</link>
			</item>
	<item>
		<title>The Keyword for Customer Service is&#8230;</title>
		<description><![CDATA[According to Grace Murray Hopper, The most damaging phrase in the language is: &#8216;It&#8217;s always been done that way.&#8217; We often hear people say that it&#8217;s the company policy.  They cannot do anything about it. Ms. Hopper above says it well. An article on livemint.com says that: The rulebook should not become an excuse for [...]]]></description>
		<link>http://custserv.gbwatch.com/the-keyword-for-customer-service-is/</link>
			</item>
	<item>
		<title>Does Offshore Outsourcing Affect Customer Service?</title>
		<description><![CDATA[Many companies have outsourced their customer service. Does it affect the kind of service the customer expects from that company? From observation, I think it does. For example, I know company A, based in the US, to be good in customer service. But when they outsourced their customer service and I call their hotline and [...]]]></description>
		<link>http://custserv.gbwatch.com/does-offshore-outsourcing-affect-customer-service/</link>
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		<title>Where is Customer Service in this Equation?</title>
		<description><![CDATA[My friend J Dresdow shared: I recently ran across an article in Inc. magazine that really highlights how Google and SEO (Search Engine Optimization) can make or break a company.  Imagine your company dropping off the top of the list overnight.   Well it happened with this company and made them better for it. This article [...]]]></description>
		<link>http://custserv.gbwatch.com/where-is-customer-service-in-this-equation/</link>
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		<title>Marcus Evans Hosts the 5th Annual Customer Experience Management &amp; Retention Conference</title>
		<description><![CDATA[Mark your calendars on the dates, September 16-17, 2010 and head for San Francisco, California at the Argonaut Hotel for the 5th Annual Customer Experience Management &#38; Retention Conference. Hosted by marcus evans, one of the world&#8217;s leading providers and promoters of global summits strategic conferences, the event listed the following key conference topics: Design [...]]]></description>
		<link>http://custserv.gbwatch.com/marcus-evans-hosts-the-5th-annual-customer-experience-management-retention-conference/</link>
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		<title>Consumer News: Blip.tv Takes a Zen Approach to Customer Service</title>
		<description><![CDATA[PCMag.com reports: Every small business wants to grow, and grow quickly, but rapid expansion comes with its own costs, and customer service is usually one of the first things to go. &#8220;Our customers are everything to us,&#8221; says Dina Kaplan, the co-founder of blip.tv, an online network of independently produced web shows. &#8220;And fanatical customer [...]]]></description>
		<link>http://custserv.gbwatch.com/consumer-news-bliptv-takes-a-zen-approach-to-customer-service/</link>
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		<title>The CustServ Roundup</title>
		<description><![CDATA[Here’s another hot serving of CustServ roundup. Read and learn about customer service and customer experiences. Charlene O&#8217;Hanlon of CTOEdge says that customer service requires a dose of IT.  She adds, &#8220;Unified communications coupled with social networking can provide a more personalized end-user experience and faster response time to customer complaints and queries.&#8221; Robert Bacal [...]]]></description>
		<link>http://custserv.gbwatch.com/the-custserv-roundup-26/</link>
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		<title>Guest Post: Customer Service Starts with Your Staff</title>
		<description><![CDATA[I recently read an interesting article in Inc. by Tali Yahalom called &#8220;How to Improve Your Company&#8217;s Customer Service.&#8221; In it, she says that improving your customer service starts with your staff. She then goes on to talk about establishing service levels, using online tools like CRM systems, etc. I agree with Tali. These all [...]]]></description>
		<link>http://custserv.gbwatch.com/guest-post-customer-service-starts-with-your-staff/</link>
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		<title>Customer Service Referece: An Inconvenient Truth About Bad Customer Service</title>
		<description><![CDATA[Despite reading about the negative effects of bad customer service, many companies still turn a blind eye to improving their customer service strategy. Well, here&#8217;s an inconvenient truth about bad customer service. Read the article here.]]></description>
		<link>http://custserv.gbwatch.com/customer-service-referece-an-inconvenient-truth-about-bad-customer-service/</link>
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		<title>Kroger Beefs Up Its Customer Service Strategy</title>
		<description><![CDATA[David Dillon, CEO of Kroger, vows to improve the company&#8217;s customer service strategy. In so doing, he will enjoin his team to do the following: Pursue the Customer 1st strategy. Spend more time visiting stores and meeting with associates. Work to better understand customers&#8217; current and future needs. Maintain or create more customer reward program [...]]]></description>
		<link>http://custserv.gbwatch.com/kroger-beefs-up-its-customer-service-strategy/</link>
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