Convenience stores have become a dime a dozen here in the metropolis. Almost at every corner there is either a 7-11 or a Mini Stop. When you go outside of the city and make a trip to nearby municipalities, you will also see gasoline stations with convenience stores in them. Even drug stores such as Mercury Drug and South Star Drug here have become convenience stores as well.
One thing I like about these stores is that they really deliver on their promise of convenience. I have not had any unhappy experience with them.
People go to them aside from the convenience are the following factors:
- Product supply. Their supplies are those that you really on a daily basis, and are part of your basic needs.
- Friendly salespersons and cashiers.
- Open 24/7.
- Located in strategic places.
I stumbled upon an article that also talks about convenience stores, and it cited the top five factors of customer satisfaction in convenience stores.
- Convenience– 8.55 out of 10
- Gas Prices– 8.48 out of 10
- Employees’ Professional Appearance– 8.41 out of 10
- Employee Willingness to Help Customers– 8.38 out of 10
- Employee Knowledge and Courtesy– 8.24 out of 10
The numbers are not bad.
Now the question: can big department stores beat this satisfaction rating?
0 votesPosted by Meikah | 5 Comments »
Filed under Customer Experience, Customer Experience Management, Customer Service in Convenience Stores
5 Comments »
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Although I do find the prices are usually a little higher for the necessity items you sometimes need at a corner convenience store. You are paying for the convenience, which I really don’t mind.
You also build a relationship with these folks working there. Makes for a pleasant experience in my opinion. I prefer a corner store when I just need milk as oppose to the grocery store, which can be extremely busy at 5pm.
Comment by Cathy — June 25, 2012 @ 9:56 pm
Convenience stores more or less deliver the services they promise to customers, though there are times when their prepaid mobile credits are unavailable.
Comment by MicroSourcing — July 4, 2012 @ 5:42 am
Yeah, convenience stores really serve their purpose. Glad we have those!
Comment by Meikah — July 5, 2012 @ 7:54 am
You are right. Convenience stores are very helpful for customers. We can rely on them for assurance.
Comment by Hotmail Technical Support — September 6, 2012 @ 10:43 pm
I agree with the author. It is important to have good customer service anywhere you shop whether it is for product or service. Prices are so competitive these days; customer service is the only thing that separates them apart. Convenience stores have their place, when you need just a few things; it’s the perfect place to go.
Comment by Andy Rolnick — September 19, 2012 @ 10:15 pm