I stumbled upon this post on Motor Crave about Toyota giving out of its way to give extra services to customers who have been affected by the recall.

In addition to free coffee and magazine, Toyota is heard to give such services as driving vehicles to and from dealerships, offering free rentals and coughing up cab money.

Although this action is viewed as a result of extreme pressure due to the massive recall, and not really out of the goodness of their heart, I still feel that it’s the best that they can do. After all, customer service is about handling a circumstance and not entirely about solving problems.