My family and I went to Jollibee Glorietta last Sunday. As usual the place is packed and there were long lines going to the counters.

Since it’s the kids’ favorite fast-food restaurant, we endured the long lines and ordered our food. When we were seated, I noticed a new feature in the store. Take a look:

Yes, we customers are asked to ring the bell if we are happy with their service.  So, while we were eating, we would be roused by the ringing of the bell as happy customers leave the place.

It is actually a cool way to let people become aware of good service and teach them how to show appreciation for good service.

My initial reaction was, how does Jollibee management track of the ringing and not ringing of the bells?

I observed two ladies near the bell but all they did was to explain to customers what the bell was for or encourage customers to ring the bell if they are happy with the service. The ladies had a pen and paper, too. Perhaps, they did monitor the ringing of the bell. I just forgot to find out.

In any case, any activity that helps you know the voice of the customer (VOC) is good. What is crucial is how to analyze the data and use it to improve your customer service or your business.