Amanda Sachs, Senior Director, WW Customer and Partner Experience, Microsoft Corporation talked to Maeve McGovern and shared why the need for a constant focus on customers and partners in any strategy.

Key components to building and driving a customer-centric culture in a global economy

• having a broad customer listening systems in place
• measurement systems and planning processes on accountability

Other relevant questions:

How can a mature customer experience strategy deliver significant results and impact a company’s bottom line?

In your opinion are there strategic differences between building satisfaction and building loyalty?

How can companies design and develop a customer loyalty strategy that will hold during an economic downturn?

What have been the recession lessons learned by Microsoft?

Read the full transcript.