In quality circles, VOC is big. It’s the customer who rules because it’s the customer who determines the quality of your product. It’s the customer who can make or break what to you is the most innovative product or service.

Thus for organizations who want to get that competitive advantage, they have to listen to the voice of the customer (VOC), also called as customer feedback.

Getting customer feedback or making sense of the VOCs is not an easy job, though. In fact, it has become a form of science. There are now ways to capture customer feedback, analyze customer feedback, and translate customer feedback in action.

So if there’s one event that you shouldn’t miss, it’s the 5th Annual Customer Feedback Week (Sept. 22-25, 2008 The Westin Peachtree Plaza, Atlanta, GA). During this four-day full-packed workshop, you will learn how to capitalize on Best Practices for implementing a crucial three-pronged process of customer feedback.

The speakers come from Fortune 100 companies, 2008 Most Profitable and America’s Most Admired companies, such as:

• Tina Waters, SVP Customer Service Operations, Comcast
• Greg Snyder, Customer Feedback Manager, Microsoft
• Charlie Kirschbaum, Operations Analyst, HP
• Lynn ONeill, AVP Customer Experience, New York Life
• Martyn Christian, VP ECM, IBM Corporation
• Gregory Breck, GM Customer Experience, GE Healthcare

Plus the authors of The DNA of Customer Experience, Ideas Are Free, Culturetopia, and Competing for Customers.

In addition to the workshops, there’ll be two exlcusive site tours to Coca-Cola and Home Depot.

This is one big event that every organization should attend.

Here’s more, for CustServ(ers)* out there, you’ll get a 2-for-1 offer. Click on the banner on top now!

Download the Workshop Brochure.

Also check out their press release.

*CustServ friends/visitors/readers/followers