For Starbucks Coffee or the Startbucks licensed stores, you would expect that the customer experience will be the same wherever in the world that store may be. This is what you call branding, and that is ideal.
In most cases, however, franchises and even those that are not, don’t really give the same quality product or service that you expect from the mother company. That’s just too bad.
Here in the Philippines, or at least in the Makati area, I have not heard of a flagrant disregard of customer or customer’s rights. If anyone has a story that says otherwise, please share it here.
My American friend who is staying in Chongqing, China for now has a different story to tell. I mentioned to him that I had joined a group of friends-bloggers who would be re-experiencing the Starbucks experience. This is how our chat conversation went:
My friend: oh, i’m in starbucks now…
Me: oh, and how is it sof far?
My friend: most of the customers are pretty happy … but! there’s actually a pretty serious problem ongoing right now …
Me: what?
My friend: the problem is that …. maybe there about 100 customers, all who are drinking liquids and sitting in the store here … and enjoying the free wireless internet connection
Me: so what’s the problem with that?
My friend: …well - there’s just a single bathroom for all the customers .. so it smells kind of bad … and there’s usually a line there too
Me: and a shared bathroom for men and women?
My friend: ya
Me: ooh… in the US there are more than one bathroom in each starbucks?
My friend: usually i think … or at least a male and a female one… so this might be mainly a problem with their international stores
Me: okay
My friend: right [grin]
Me: can i write about this? [grin] abt ur experience i mean … hehehe
My friend: sure - you can write about it … i’ll take some pictures next time i go into the rest room [grin]
… we’ll run an expose report on starbucks filthy bathrooms in china ^__^
Me: hahahaha and this is in Starbucks _, china?
My friend: chongqing … in the shapingba district of chongqing [grin]
Me: alright [wink] thanks
My friend: he he he
Lesson to be learned:
If you take care of your business—from the physicals to the people—it will send out the message that you also care for your customers. You only want what’s best for them. Starbucks Chongqing for one needs to show that. Who would want to have an unwelcome smell mixed with the aroma of your specialty coffee?
There’s a saying that goes, cleanliness is next to godliness. ![]()
3 Comments »
RSS feed for comments on this post. TrackBack URL
Recent Posts






Recent Conversations






Blogroll
Links
This site was featured in:
Post Categories
Related Tags
Related Searches
[…] Meikah Delid: “Helping Starbucks Improve the Customer Experience - The First Step” ; “Helping Starbucks Improve the Customer Experience, the Second Step” and Helping Starbucks Improve the Customer Experience - The Third Step […]
Pingback by CustServ: Customer Relations: The New Competitive Edge — March 7, 2008 @ 1:53 am
I have lived in China for about 13 years. I began going to Starbucks in Shanghai in around 2001 when Starbucks opened. I currently live in Shenzhen in the Lo Hu District. I often went to a Starbucks in Lo Hu near the Wall-Mart store. But recently stopped going as many other people also have due to poor management.
Mainly there are a group of individuals who come to Starbucks everyday (around 5 different individuals) who come and use Starbucks for their office and do not order coffee or food. They use the computer and make very loud phone calls disturbing customers. Some of them look at porn or find girlfriends on the net and they spend virtually the entire day in the store without ordering one cup of coffee. Some have made friends with the girls working in the shop and they bring them cups of hot water and free coffee samples and spend long periods of time speaking with these disturbing individuals. Even some customers complain management does absolutely nothing.
I think you lost the business here in Shenzhen. I cannot use there internet now and since they changed something but the staff are not interested in helping customers but entertaining non-customers who need a free place to stay for the day.
Comment by bruce — November 18, 2009 @ 12:23 am
I am sad to hear about this Bruce. I hope Starbucks Shenzhen get to read your feedback.
Comment by meikah — November 22, 2009 @ 10:53 pm