Over at Telegraph, an article talks about how the power of social networks is strengthening. In fact, companies are watching the information shared on Twitter, Facebook, or YouTube.

That is because according to the research by Convergys, a negative review or comment by a frustrated customer on the Twitter, Facebook or YouTube web sites can lose companies as many as 30 other customers. Read the article.

So these companies devote time to listen to these online customers and act on their concerns more promptly, leaving a silent majority of customers who send in their complaints the old way—by mail, or email, or phone.

Again, this boils down to how many percentage of the customer base has access to the Internet. Still, it’s a good info that social networks is getting to be a good platform for customers.

*Photo from MorgueFile