There’s no denying the influence and the reach of social media. In fact, social media has empowered every customer. Organizations that do not get into social media can be missing a lot.

An article on RetailCustomerExperience.com cites reasons why customer feedback using social media is valuable.

Social media represents one way — not the only way, but one way — to differentiate the customer’s shopping experience, which takes place around the clock and is distinct from the buying experience. Customers are interacting with retail brands at all times and in many different places — on the iPhone at the dinner table, on the computer at work, watching ads on television. Social media attempts to touch shoppers at many of those points. Continue reading…

View here customer feedback using social media.