I agree with most everybody that it’s easy to say that your company is customer-centric. But to  be really one takes the right strategy and the right corresponding action toward it.

Stacy Blackman of BNET’s Back to B-School shares three key points from Harvard Business School professor Ranjay Gulati’s  book, Reorganize for Resilience: Putting Customers at the Center of Your Business.

1. Ask the right questions.
2. Make the creative leap.
3. Get your organization to act.

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Then find out What Fresh Express and Harley-Davidson Have in Common: Customer-Centricity